IBDF's Vision

To be the leading catalyst for India's broadcasting and digital media ecosystem, championing innovation, responsible content frameworks, and sustainable growth that amplifies India's creative voice globally while serving the nation's diverse audiences.
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Key IBDF Initiatives

Public Policy & Regulations

Research-based policy advocacy to build a strong broadcasting sector and ensure fair regulations.
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Advertising Credit & Collections

Provides a facilitation framework for timely realization of advertising receivables from advertisers & agencies.
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Content Self Regulation

Since 2011, IBDF has balanced creative freedom with responsible content compliance for non-news channels.
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The Voice of India's Media Industry

Broadcasting and digital platforms united for a stronger tomorrow

IBDF is India’s apex not-for-profit industry body representing television broadcasters and digital media platforms. Established in 1999, we unite 400+ channels accounting for 90% of India’s TV viewership and 95% of industry revenues, spanning news, entertainment, sports, movies, music, and regional programming across multiple languages.


Through evidence-based policy advocacy, we engage with government and regulators to create progressive frameworks that balance innovation with responsibility. Our self-regulatory mechanisms, BCCC for television and DMCRC for OTT platforms under our subsidiary IDMIF, demonstrate the industry’s commitment to responsible content practices. We champion sustainable growth across broadcasting and digital streaming, supporting employment and livelihoods across the value chain while strengthening India’s media ecosystem for audiences, creators, advertisers, and businesses alike.

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News, Events & Industry Highlights

News & Spotlights

From major industry events and policy engagements to leadership insights and media coverage, IBDF Spotlights keeps you informed about the conversations and milestones influencing India’s broadcast and digital landscape.

In The News

Budget 2026: Cut GST to make TV, OTT affordable: Indian Broadcasting & Digital Foundation President Kevin Vaz

IBDF and IDMIF urged Centre to cut GST on TV and digital subscriptions to 5% from 18%, improving affordability, adoption, and platform parity New Delhi: Indian Broadcasting & Digital Foundation (IBDF) and Indian Digital Media Industry Foundation (IDMIF) President Kevin Vaz has backed the industry bodies’ demand for a GST
SpotlightJanuary 26, 2026

AI must expand creativity while preserving trust and value for creators, says IB Additional Secretary Prabhat

Artificial intelligence should be deployed in a way that expands creative expression while preserving trust...
SpotlightJanuary 22, 2026

Ahead of Budget 2026, M&E industry flags GST, TDS, ITC roadblocks; seeks structural tax reforms

Ahead of the Union Budget 2026–27, the Indian Broadcasting and Digital Foundation (IBDF)...
SpotlightJanuary 22, 2026

Avinash Pandey Appointed as Secretary General of Indian Broadcasting and Digital Foundation

Media veteran takes charge to drive IBDF's vision for industry growth and regulatory advocacy.
SpotlightSeptember 1, 2025
Key Industry Metrics That Matter

Industry At A Glance

This section offers a high-level snapshot of India’s broadcasting and digital media sector, presenting select metrics on market size, growth trends, and platform reach, drawing on industry reports and available research.
Segment-Wise Industry Projections
Linear Television: Revenue Trends
Digital Media: Revenue Trends

Segment-Wise Industry Projections

India’s television industry revenues in 2024 stood at INR 679 billion, reflecting a 4.5% year-on-year decline. Advertising revenues dropped by 6%, while distribution revenues saw a 3% dip, influenced by gradual subscriber churn and a more measured approach from advertisers.

TV Revenues

Source: EY Estimates | INR in billion | Gross of Taxes

Digital Media sector has demonstrated strong, consistent growth between 2021 and 2024, with total revenues increasing from INR 439 billion (2021) to INR 802 billion (2024), reflecting a compound annual growth rate (CAGR) of ~22%. The industry grew by ~17% in 2024 alone, driven primarily by advertising (AVOD) while subscriptions (SVOD) maintained steady growth.

Digital Media grew 17% in 2024

Source: EY Estimates | INR billion (gross of taxes) including SME Ad Spends

IBDF Membership
At a Glance

IBDF unites India's leading media companies across television and digital platforms. Our members operate 400+ channels spanning all genres and languages, collectively reaching approximately 90% of India's television audience. Through our subsidiary IDMIF, we represent major streaming platforms including JioHotstar, SonyLIV, ZEE5, Sun NXT, Discovery+, and others, covering nearly half of India's digital media market. This combined scale across traditional and digital media positions IBDF as the definitive voice for policy advocacy and industry growth.
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400+

Member Channels

Member Channels

Television broadcasters across all genres and languages, representing 400+ channels.

250

News Channels

News Channels

Trusted news broadcasters across languages, delivering credible journalism nationwide.

90%

TV Viewership

TV Viewership

IBDF members deliver over 90% of India’s television viewership across the ecosystem.

48%

OTT Market Share

OTT Market Share

IBDF’s OTT members account for nearly half of India’s digital media market, reflecting strong industry.

154

Non-News Channels

Non-News Channels

Diverse entertainment channels are driving creativity with responsible content standards.
Partner Networks & Brands

Working with the most trusted brands in the industry

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Steering Media Through Change

Leadership & Vision

With a strong leadership foundation, IBDF supports the industry’s transition across technology, regulation, and consumer behaviour—ensuring television and digital media continue to thrive in a rapidly changing environment.
Kevin Vaz

President, IBDF & CEO Entertainment, JioStar

With nearly 30 years of transformational leadership in India's media & entertainment sector, Kevin Vaz brings unparalleled expertise in scaling revenue, expanding market reach, and integrating content monetization across television and OTT platforms. Re-elected as IBDF President at the 26th AGM, he champions the industry's evolution while maintaining television's vital role in India's media ecosystem.

As President of IBDF, Kevin Vaz plays a key role in guiding industry dialogue across regulation, technology, and market evolution. His leadership emphasizes stability, growth, and collective progress for broadcasters and digital platforms alike.
30+ Years Industry Experience Media Person of Year 2025 Led 50+ TV Channels